MY Businesses
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Juicebox Community
Etablished 2018
This business fell into my hands, literally. I have always had the urge to explore my sexuality with women and non-binary, but didnt know where to go or even how. That is why Juicebox was created in 2018.
Juicebox is a community for women and non-binary people, hosting nearly 100 events a year with themes ranging from villa parties and sauna mingles to sharing circles and workshops on BDSM, tantra, and self-love. I quickly realized that sex is not the goal — rather, it is about reclaiming sexuality as a vital part of identity, health, and freedom after centuries of suppression by religion and society. My aim with these events is to strengthen women’s networks, bonding, and self-esteem, while fostering a supportive community rooted in sexual empowerment, liberation, education, and exploration.
From Summer 2026, Juicebox is evolving. Since 2018, Juicebox has been a passion project built on love, long nights, creativity, volunteer energy, and people believing in the importance of spaces for connection, freedom, and community.
What many people do not see behind the scenes is how much unpaid work, emotional labor, organizing, and dedication it has taken to keep creating these events year after year.
And while the vision is still deeply alive, the current structure is not sustainable long term. So instead of continuing to spread ourselves across many smaller events and organisers, we are restructuring Juicebox and focusing our energy into creating one weekend gathering every semester and focus on what the heart of Juicebox actually is.
Lollipop Community
Established 2019
Lollipop is a playground for my chosen family. A year after starting Juicebox, I realized that men also needed this kind of space, which led me to create Lollipop — a community for all genders.
For me, it’s about building the world I want to live in: one rooted in vulnerability, intimacy, and the courage to show up fully. Here, sexuality isn’t separate from life or shamed — it’s part of how we discover ourselves, deepen our connections, and bring new layers of happiness, intimacy, and pleasure.
Lollipop is ever-evolving, a living experiment. We honour consent, diversity, body wisdom, and radical inclusion. It’s a collective exhale — a feeling of home, a movement, and an invitation to liberation, play, and belonging.
Lekeplassen
Established 2026
This is one of my newest creations, and also the first project I am building together with someone else. Alongside my longtime friend Thea-Caroline, we have started a nonprofit organisation focused on education, communication, and safer human connection.
Drawing from more than a decade of experience within sex positive communities, workshops, events, and relational spaces, we have seen firsthand how education, awareness, and open conversation can reduce shame, sexual harm, boundary violations, and harassment.
Our goal is to bring these experiences and tools into a broader context through workshops, conversations, and educational offerings for schools, organizations, businesses, and workplaces. We are especially interested in creating spaces where people can learn about consent, communication, embodiment, conflict resolution, boundaries, emotional awareness, and healthier ways of relating to themselves and others.
The project is still very new and currently evolving, and we are in the process of shaping its structure, direction, and offerings.
Ostara Restaurant & Bar
Etablished 2018 - Completed 2025
Ostara was my dream from I was 19. After working over a decade in this industry, everything from cafés to Michelin stars restaurants, I got the desire to create my own. A restaurant and bar to show how good plant based food can be, a place you drink because it taste good and not to get drunk and really give people an experience out of the ordinary.
I was the founder, 100% owner of Ostara restaurant and bar which opened in Nov 2019 in Oslo. I actually built 90% of the interior with my own two hands. It was 16h long days for three months, but was one hell of a creative experience. In the beginning, I was everything; the chef, the bartender, the marketer, the economist, and the manager. The themed we focused on was natural wine, saké, sour beer, and vegetables, with live piano on Wednesday and served dark sweaty techno and psy in the weekends.
After five years I closed down Ostara because I was carrying too many businesses at once, completely overworked, and with no motivation left. Running a restaurant is tough, and it was a journey filled with sweat and tears, while the financial return remained limited and unpredictable. I tried to sell the business, but with upcoming building renovations, we were given the option to end the contract early, and I chose to close the doors in February 2025.
This became a beautiful process of learning how to let go and grieve what Ostara was and what it could have become. Ostara was my first business, and it taught me so much. I am grateful for what it was, for the foundations it built in me, but I do feel tremendous relief in no longer being in that industry. What saddens me most, however, is that I didn’t get to enjoy it as much as I had wished, as it became too much work, responsibility, and stress.
Ostara was never just a restaurant — it was my first dream that came true, a seed of community, a canvas for creativity, and a teacher of resilience.
Juicebox Application
Etablished 2018 - Completed 2025
In 2021 we took Juicebox further and created my very first app. It has been one hell of journey as I was very naive and didn't realise how creating an app becomes a totally new and separate business, as it is a totally different and new industry. The possibilities where endless, but also never-ending of updates, bug fixes and improvements.
The app is community and event orientated. The goal here is to celebrate sexuality, find and connect with other open-minded people and get info about events and Juicebox. However I did not expect to face so many challenges in the tech industry when it came to sexuality and showing natural bodies. Again and again, we ran into problems: Apple and Google took down our app because of drawn nipples, ( they where not even real!), and payment systems repeatedly flagged us as being in the grey zone of adult content. For four years, this has been a draining push. A cycle of searching for payment solutions and rebuilding new apps became a constant uphill battle. By 2025, after realizing I had invested nearly 700,000 NOK into a project that ultimately turned into a failure. Yet another learning curve to embrace and let go.
Established 2025
This is my newest business, built from the lessons of what I had to let go. The focus has shifted towards passive income for scalability and sustainability, while utlializing all the 5,000+ photos I’ve taken but could never post anywhere.
That’s why I started another website. A home for all those aesthetically nude, slightly revealing, and fully pleasurable images. It’s a project that took nearly three years from idea to completion, but letting it take the time it needed.
For me, this website is again about freedom: freedom from the stigma and shame that technology and society has long placed on sexuality, and finally reclaiming value from the patriarchy rather than being silenced by it. It is also a platform built to empower creators, ensuring that the money flows directly to the people who make the content, not to faceless corporations